Title / Description
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*1. Lead Generation System*
| | Tools, spreadheets, templates, letters, faxes and Special Reports to help you generate sales leads |
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*An Outline Scriptbook*
| | It is not just luck that some adsales people consistently earn $200,000 or more every year. They use organised COLLECTIONS of the most powerful sales responses (scripts) and they know exactly how to deliver those scripts for different kinds of clients.
By doing what they do, you can copy their success and acquire much of their persuasive power. |
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*1. Sell Adspace Like EXPERTS Do*
| | The Manual of the Community of Ad Sales People |
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*5. Finding New Business*
| | New Clients are the lifeblood of your ad sales life. Finding them is perhaps the single most important thing you do. Here's how to do it on autopilot ... |
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*Fax Marketing Campaign*
| | A campaign using faxes which keeps YOUR name in front of your clients and prospective clients |
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*Tipbooklet to give your clients*
| | This is a short booklet on SELLING you can give your clients as a gift. It is in MS Publisher format. |
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*'Scientific Advertising'*
| | The Classic book on advertising written by Claude Hopkins in the early part of the last Century. |
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*Letters that SELL*
| | A collection of letters to reinforce your sales |
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*Sample Ad Space contracts*
| | Some actual contracts that are used to sell adspace. |
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*Benchmarks to help you SELL*
| | Four benchmarks to help you calibrate where you are in the ad space industry ... and where you want to get to. |
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*Professional Record System*
| | Expert media sales teams keep two kinds of record - prospect records and client records. They keep these records in different systems. Here are examples of both, with a short report on how to use them. |
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*2. Spreadsheets that SELL*
| | The Main 'Lifetime Value' Spreadsheet plus some others to supplement it |
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*Sell More Space Toolkit*
 | Several packages loaded together |
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*Handling Objections*
| | A list of the most common objections you'll hear, with some suggested answers |
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*4. Lead Generation Letters*
| | Letters to help you prospect to a list. The PURPOSE of these letters is get your name in front of a 'prospect' |
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