Title / Description
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*1. Sell Adspace Like EXPERTS Do*
| | The Manual of the Community of Ad Sales People |
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*2. Spreadsheets that SELL*
| | The Main 'Lifetime Value' Spreadsheet plus some others to supplement it |
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*3. Client Record Handling*
| | An example client record and how to use it |
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*4. Sales Conversion Letters*
| | Letters to help your sales. |
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*A Rocky Road (story)*
| | A work of fiction about a guy who sells ad space. Based on true stories from people who sell adspace, there are some things which can only be told as fiction ... or somebody goes to jail. |
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*An Outline Scriptbook*
| | It is not just luck that some adsales people consistently earn $200,000 or more every year. They use organised COLLECTIONS of the most powerful sales responses (scripts) and they know exactly how to deliver those scripts for different kinds of clients.
By doing what they do, you can copy their success and acquire much of their persuasive power. |
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*Handling Objections*
| | A list of the most common objections you'll hear, with some suggested answers |
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*Info Pack*
| | These are the contents of a 'standard' info pack which we send out when asked for a media kit. It is very different from the usual package which most publishers send |
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*Lifetime Value Spreadsheet*
| | Spreadsheet to calculate Lifetime Value of a customer. Take this spreadsheet to clients and help them
work out the LTV of their customers. |
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*Report - The 'Elevator' Speech*
| | What to say when you first meet someone |
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*Sales Conversion System*
| | Several tools and Manuals bundled together for easy download |
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*Special Report - Making 7 Contacts*
| | How to contact a prospect SEVEN times or more WITHOUT irritating them or upsetting them. |
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*Special Report - Testimonials*
| | Use testimonials to get OTHER PEOPLE to sell for you. Here's how |
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*Tipbooklet to give your clients*
| | This is a short booklet on SELLING you can give your clients as a gift. It is in MS Publisher format. |
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*Two Pre-Call Forms*
| | A two page form to help you pre-plan each call, and a form to help you compose compelling Selling Statements |
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