Title / Description
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*1. Lead Generation System*
| | Tools, spreadheets, templates, letters, faxes and Special Reports to help you generate sales leads |
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*2. Prospecting Record System*
| | An example record card and instructions for creating, orgainising, filing and USING records for more effective ad sales prospecting |
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*3. Lead Generation Activity Log*
| | There's no point in knowing How To generate new ad sales leads if you don't DO IT! This spreadsheet logs your weekly lead generation work |
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*4. Lead Generation Letters*
| | Letters to help you prospect to a list. The PURPOSE of these letters is get your name in front of a 'prospect' |
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*5. Finding New Business*
| | New Clients are the lifeblood of your ad sales life. Finding them is perhaps the single most important thing you do. Here's how to do it on autopilot ... |
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*A Quick Cold call Checklist*
| | A 'quick and dirty' checklist to read before you make any telephone cold call. If you don't have 5 examples of each of these 3 points .... Don't make the call |
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*Fax File RAW*
| | These are the raw fax pages printed to a .pdf file |
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*Fax Marketing Campaign*
| | A campaign using faxes which keeps YOUR name in front of your clients and prospective clients |
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*'Flyer' pack*
| | A Selection of flyers, adverts, postcards and pictures to use as 'bait' to encourage 'suspects to contact you |
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*Special Report - 'Customer' Store*
| | If you could go down to a store and BUY your next 10 customers ... how much would you pay for each one? |
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*Special Report - Referral*
| | 'The Easiest Referral' shows you how to get referrals quickly and easily - by GIVING, not taking |
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*Special Report - Sales Letter*
| | '12 Step Letter' is a TEMPLATE of a letter for making ad sales. This letter can be sent to prospects or to clients you want to book more ad space |
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*Special Report - TwoStep Marketing*
| | Help your clients become more successful with their advertising -- so they advertise with you again and again. |
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