Title / Description
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*1. Lead Generation System*
| | Tools, spreadheets, templates, letters, faxes and Special Reports to help you generate sales leads |
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*1. Repeat Sales System*
| | Tactics to get your client to book ANOTHER ad with you ... |
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*1. Sell Adspace Like EXPERTS Do*
| | The Manual of the Community of Ad Sales People |
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*2. Prospecting Record System*
| | An example record card and instructions for creating, orgainising, filing and USING records for more effective ad sales prospecting |
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*2. Spreadsheets that SELL*
| | The Main 'Lifetime Value' Spreadsheet plus some others to supplement it |
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*3. Client Record Handling*
| | An example client record and how to use it |
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*3. Lead Generation Activity Log*
| | There's no point in knowing How To generate new ad sales leads if you don't DO IT! This spreadsheet logs your weekly lead generation work |
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*4. Lead Generation Letters*
| | Letters to help you prospect to a list. The PURPOSE of these letters is get your name in front of a 'prospect' |
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*4. Sales Conversion Letters*
| | Letters to help your sales. |
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*5. Finding New Business*
| | New Clients are the lifeblood of your ad sales life. Finding them is perhaps the single most important thing you do. Here's how to do it on autopilot ... |
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*A Gift for your client*
| | This is an e-book based on 'How to SELL Ad Space' which is more general -- How to Sell ANYTHING. Good for the owners of small businesses and people who don't know much about selling. |
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*A Quick Cold call Checklist*
| | A 'quick and dirty' checklist to read before you make any telephone cold call. If you don't have 5 examples of each of these 3 points .... Don't make the call |
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*A Rocky Road (story)*
| | A work of fiction about a guy who sells ad space. Based on true stories from people who sell adspace, there are some things which can only be told as fiction ... or somebody goes to jail. |
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*Ad Sales Super System*
| | The Three Modules -- Lead Generation, How to Sell Ad Space, and Repeat Business -- all in one zipped file |
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*An Outline Scriptbook*
| | It is not just luck that some adsales people consistently earn $200,000 or more every year. They use organised COLLECTIONS of the most powerful sales responses (scripts) and they know exactly how to deliver those scripts for different kinds of clients.
By doing what they do, you can copy their success and acquire much of their persuasive power. |
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