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Besides the Words and the Tools you need an ATTITUDE to sell ad space
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Selling ad space 101
If you were selling to a computer, it would be EASY. You'd just type in the data. But you're selling to PEOPLE. And people play games. Because people are a bundle of emotions, thoughts and liquids -- held together by a skeleton and skin. . . . Further Advice
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Taking Control of your Attitude
Your ATTITUDE -- which is deeply affected by your mood -- is VITAL to your sales success. No one wants to do business with a miserable loser. That person is likely to be self-absorbed, unin . . . Further Advice
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Designing Your New Life (Part Three)
Once you start out on your journey to your new life - the life you have designed for yourself - you'll need some support. There will be good days and bad days. Here's how to arrange that support ... . . . Further Advice
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Structure of the Industry (continued)
So. The alternative to launching her own magazine is to BUY a magazine with an established circulation, which is profitable and growing. Buying that magazine can be less risky than launching her o . . . Further Advice
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Handling Other People's ANGER
As an ad sales person, you'll be called to deal with angry people on a regular basis. Every time your publication comes out, it's likely that SOMEONE is going to be unhappy with their ad in some way (position, detail, colour etc.). But YOU took the money, and YOU are the human face of your publication. Here's what to do: . . . Further Advice
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MAKING Yourself feel better
Do you know the desolate "blues of midnight, noth ...ing matters," sort of darkness that tries to pull you downward into a whirlpool of despair? Here's how to beat them . . . Further Advice
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