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Advice on how to generate all the leads you need to sell your ad space quota.

Nobody can convert leads to sales until they have some high-class leads to convert.

And because sales people have different abilities and work rates .... to be consistent .... you need to have a lead generation system. One that works for all your sales people.

Now you can help them learn:

  • How to generate Leads with free reports -- The 'secret' most effective lead generation tool used by experts.

  • Using prospecting Letters to Warm up your clients so they WANT you to call them -- taking the stress out of cold calling

  • How to Telephone Cold Call effectively. No-one enjoys it but it's a vital skill that is the fastest way to bring in new business -- getting you out of trouble when sales are slack

  • How to generate leads through referrals ... the easiest and most effective way to meet new prospects. Our 'twist' on standard referral selling makes this fun and stress-free

  • How to use 'Magic Circles of Influence' to persuade your present clients sell you to their friends -- making for easier, more effective selling when you are welcomed as a friend

  • How to deal with Voicemail, turning it to YOUR advantage .... when you leave super-effective messages which are so interesting that THEY call YOU

  • Dealing with Gatekeepers -- few sales people handle gatekepers properly, so when you do, you'll be ahead of the pack getting through to the right person so you can SELL to them

  • How to control your ATTITUDE when cold calling, because if you're 'down' you can't prospect for new business properly -- discover the secret of being able to lift your spirits when you need to.

The articles here can give you some ideas and help, but for the details of a complete Lead Generation System which works .... Click Here.

Reverse Co-op advertising
The 'standard' co-op advertising is when two or more companies share the same advert, and split the cost. 'Reverse' co-op advertising is different. This time YOU take one advert and run it across several media. You charge the client extra for this, and at first it takes up too much of your time -- but you make sales which you otherwise wouldn't. . . . Further Advice
A Quick Cold Call Checklist
Before you make that unannounced cold call, have you done some RESEARCH on the person you are calling? You'll sell your ad space if you can solve a pressing problem that they need to solve, or cure a PAIN which really HURTS. Try this: . . . Further Advice
"She's not at her desk right now.."
When the gatekeeper answers your call with "He/she is not at his/her desk, right now" don't simply leave a message. Ask some questions. p align="left" class="st . . . Further Advice
Friendship Trees and Coupons
Friendship trees and coupons are an idea that many publishers and sales managers shun during good times. Right now, you should be considering them .... . . . Further Advice
Hold a Seminar
Generating new sales leads is an activity that never stops.
Once a month, or so, you can generate a BATCH of leads with a seminar. Here's how: . . .
Further Advice
When a List of Prospects Stops Working
What do I do when my list of contacts doesn't produce the sales I need? You need to refill your list with new names. Here's how . . . Further Advice
How to Deal with VOICEMAIL
Our solution is to leave a message like the following one up to five times, 48 business hours apart.
It's NOT just this effective message which does the heavy lifting -- it's the REPETITION. . . .
Further Advice
How to generate leads
The SOLE PURPOSE of your Lead generation System is to find ENOUGH prospects among your suspects to fill your 'sales pipeline'. The purpose of this system is NOT to make sales .... . . . Further Advice
The Outbound Call Checklist
Outbound calls will produce fast results using this checklist . . . Further Advice