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Here are some articles on coverting leads to sales:
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Telling Stories
We talk a lot about using STORIES to sell ad space. But how do you create your own stories? Let's start with the structure. It's close to the DIPADA structure .... except that this formula is almost 2,500 years old! . . . Further Advice
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Hold a Seminar
Generating new sales leads is an activity that never stops.
Once a month, or so, you can generate a BATCH of leads with a seminar. Here's how: . . . Further Advice
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Sowing Seeds for your Future
You are reaping today the results of what you have sown in the past. If, for any reason, you are not happy with what you are REAPING, it is up to you to begin immediately to change what you are SOWING.
Especially in ad sales. . . . Further Advice
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Positive People
Recent research has shown that the wealth of most people is close to the AVERAGE of the wealth of the FIVE people they spend most time with. . . . Further Advice
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Closing too fast
One of the problems which many ad sales people suffer from is that they try to sell ad space TOO SOON. What do we mean by that? We mean that buying ad space (or anything) is a JOURNEY. . . . Further Advice
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Adding Value
The most powerful word in marketing, the most powerful word in selling is still the word "free." And -- whenever you offer free things with your ad space -- you're increasing the value of that ad space in your client's mind. . . . Further Advice
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