All the leads in the world are of no use if your sales people can't convert their leads to sales.

And because sales people have different abilities and work rates .... to be consistent ... you need to have a sales conversion system. One that works for all your sales people.

Perhaps most important of all ... you're sales people will learn how to contact a prospect again and again, without offending them.

This is the area where you will see the most immediate results. Because most ad sales people don't know how to keep in touch with a prospect with finesse ... they either annoy the prospect, or give up making contact too soon -- before the prospect is ready to book an ad.

This is one of the major secrets of ad sales -- you need to be able to contact each prospect at least SEVEN times ... and it's often on the seventh time that they finally have a meaningful conversation .... and book ad space with you.

Most ad sales people give up after 4 or 5 tries. So they don't make their sales talk. So they fail to sell.

This is where the second part of your Sales Conversion System kicks in. Your ad sales person needs some Tools to stay in the forefront of your prospect's mind.

Once they know how to use our combination of letters, phone calls, faxes and emails and spreadsheets -- they'll be in the top 10% of ad sales people on the planet.

The articles here can give you some ideas and help, but for the details of a complete Sales Conversion System which works .... Click Here.