The purpose of a Special Report is to get as many ‘suspects’ as possible on a list or sub-list to raise their hands and say: ‘Please send me one. I’m interested.’ Reports include:

• Two step marketing
• Suspects, Prospects and Expects
• Headlines and Grabbers
• How to get the most impact with your advert

More about the printed Special Reports available
More about Special Reports as downloadable .pdf files

Spreadsheets that SELL Whether you're selling display or classified you need to be able to show a client that their 'Return on Investment' will be HUGE when they advertise with you. The quickest way, with the most IMPACT id to show them a spreadsheet with their costs, and their potential PROFITS if they organise an advert which will produce RESULTS. You can quickly and easily enter the profit they make when they sell an item and show how many items (or billable hours if they are a service provider) they will need to sell to recoup the cost of their advert. More about the printed version of Spreadsheets that SELL, with actual spreadsheets (supplied on CD-rom) More about 'Spreadsheets' as a downloadable .pdf file

Letters that SELL
Having a complete and thorough set of letters for all occassions does not mean that you can sit back and let your word processor do your job for you. You still have to call people, answer their concerns and 'nudge' them into making a decision. Only YOU -- a living,breathing, human being can do that. But letters can Back Up your efforts and MULTIPLY the results you can achieve. you can find letters for:

• Prospecting Letters
• Inquiry Follow-up Letter
• Thank you for the appointment
• Handling Objection Letter
• The Apology Letter
• Lost Sale Follow-up Letter
• Thank You Letters

Lead Generation System This toolkit contains the forms, letters, faxes, adverts, flyers and scripts you need to generate NEW sales leads. In addition to your other work, you need to have a STSTEM which attracts new, interested, 'suspects' each week. 'Suspects who you can turn into 'prospects' and then 'expects' (people you can EXPECT to book adspace). Using this toolkit, you can put your lead generation activities on autopilot and get on with what you do best -- selling. More about the Lead Generation Toolkit.

Professional Client Record System
Use this powerful tool to keep track of the ALL your clients, so that you know each day which are the BEST ones to work with -- today.

This professional record system breaks your client list into an 'A' list, a 'B' list and a'C' list. (You keep your clients who have already booked advertising space with you in a seperate box of cards, which is also explained and available to download).

You work the 'A' list with phone calls and visits TODAY.

You work the 'B' list with faxes, phone calls and letters AFTER you have finished with today's 'A' list.

And you work the 'C' list with newsletters and faxes AFTER you have done alll the work you can do today on your 'B' list.

Download the client record sheets, and call cards or send for printed version at a small extra cost.
More about the printed and boxed version of your Professional Client Record System, with blank records, cards, and boxes.

More about the Professional Record System as a downloadable .pdf file