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 Seven Contacts and a sales talk

The PURPOSE of the Sales Conversion System is:

•  One. To get your prospect keen to hear your sales talk
• Two. To help you give them an OUTSTANDING sales talk

Never, ever, ever forget the RULE OF SEVEN, which states that 90 per cent of all sales are made after seven sales calls ..... and 90 per cent of salespeople do not make seven calls.

Your adsales career depends upon it.

This 'sales rule of seven' has its origins in the motion picture industry in the depression era.

In the days when people hardly had enough money to buy food, it was tough to part them from their precious pennies for a few hours of film fantasy. The movie moguls learned that it took seven messages to get people in front of the silver screen.

So what?

So if you are trying to part your prospects from several hundred dollars for some ad space -- which may or may not produce results -- we say:

"MOST people will not make a significant investment in your ad space until they have had seven POSITIVEcontacts from you."

Some will. Some will buy on the first call.

A few will call you.

But most won't give you their money until they have heard from you from 5 to 7 times.

So how do you call someone 7 times without boring them, harassing them or irritating them?

You vary what you send them, and you give them something which they value, every time you make contact.

A winning sequence for selling ad space is:

1. Special Report 1

          2. Information Pack

          3. Irresistible Offer 1 (fax)

          4. Phone call

          5. Postcard

          6. Special Report 2

          7. Irresistible Offer 2

By the time you have contacted a prospect in this way -- 7 times -- they are no longer a prospect .... they are an 'expect'.

You expect to do business with them after this sequence, when pick you up the phone and make a .......

           Compelling Phone call with Hook Questions and an Agreement Staircase

The seven call sequence shown above is not the only possible sequence of contacts. There are many winning variations.

But. To make all this happen .... you need a  selection of special reports, faxes, postcards, offers and newsletters to send your clients so that they welcome another contact from you.

You will find them in this toolkit, ready and waiting for you to copy and send out.