List Price $127.00 Our Price $97.00 You Save $30.00 24% $67.00

Here's a few of the secrets you'll learn about selling advertising space in :

'How to Sell Adspace like the EXPERTS do'

• The five questions you must ask before you can be CERTAIN to sell

• Complete discussion of your client's personal buying motive - and how to appeal to it

• How to tell whether the person you're talking to thinks in words or pictures

• The 'weighing close' to make indecisive clients give you a decision

• The super-slick secret everyone overlooks in how you justify the price of your advert

• How to avoid the common mistakes of giving your client the wrong benefits

• Why you should NEVER ask what your client 'thinks'

• Everything you need to know to get your client to recommend you

• The magic of 'Batch trial closes'

• The question you ask which will confirm to your client that they ARE going to buy.

The words to say and when to say them.

The right words don't guarantee you'll make a sale (nothing does), but they can get you 'through the door' and into the first step of your sale. The wrong words leave that door firmly shut in your face.

We go into detail about WHAT to say the moment you start your call to get clients to INSTANTLY like you. Then what to say next. And next. And next. We give you tricks, secrets and shortcuts that can cut your learning curve by years.

Other topics in 'How to Sell Adspace like the EXPERTS do' include:

Qualifying customers. We talk about why it's important and give you info on qualification. But in the course, we have a complete module that gives you step-by-step, paint-by-number instructions on how to qualify every client quickly and easily.

Getting the client Interested in your offer. In the course, we spend 20 pages going into detail, presenting variations, spinoffs, new methods, combinations and more. Nearly everything we've learned (and are conscious of) in a lifetime of ad space selling. We give you a complete step-by-step, fill-in-the-blanks template to assist you.

Trial Closing: Exactly how to 'trial' close a client so you avoid sinking a ton of time, energy and money into presenting benefits that your client doesn't want to buy. Warning: If you don't do this, it can be the most costly mistake you'll ever make. You can get a client on the point of buying, and then talk them OUT of the sale.

How to use the two basic sales closes together with their lead-up closes and phrases. How to use them calmly and smoothly.

We give you our complete A to Z system that cuts your learning curve by a year or two by helping you avoid all the mistakes, traps and pitfalls of 'high pressure' closing which makes your clients feel that you are bullying them - and the opposite mistake of 'no pressure' closing (so no one ever buys anything from you). There's a middle way: low pressure closing. Once you know how, it's quick, easy and painless.

Verbal bridges to take you from the start of a sales conversation to the close: Complete step-by-step systems and strategies for moving your customers mind along a known path in order to sell high priced adverts and repeat bookings.

New ways to come up with dozens of exciting new leads: If you don't have a lead generation system yet or you're looking to add new ways to attract clients, you'll eat up our lead development strategies.

Referral systems and joint ventures: Detailed information about how to find them, strategies, twists, angles, systems.

Testing strategies: How to make your client a partner with you to sell more of their goods. You can teach them how to test the effectiveness of their advertising. What to test, how to test, why to test, where to test, what not to test.

Methods for speed creation of new clients: How to do it in 80% less time. Especially crucial when you're starting out. (Warning: This technique DOES hurt. It works, but unlike most of the other advice we give you, this one takes it out of you. It's tiring)

Dozens of systems, methods, processes and tools for handling the objections which your clients raise. The EXACT WORDS TO SAY when your client says "NO!"!

Presentation strategies using evidence, testimonials and 'social proof'. Plus you get in-depth flow charts to help you plan each sale.