Your Special Price £97.00

A double audio CD set where we listen in to Julie telling one of her sales people how to REALLY sell ad space.

While newspapers and website advertising take a big hit, magazines and trade publications which target specific audiences are stll selling a LOT of ad space.

For many specialist publications, readers WANT to read the ads. The ads are one of the main benefits of the publication.

But the ad space still needs SELLING.

Listen in as Julie tells you exactly HOW to sell that space.

Here is an excerpt from the Introductory track. It's seven minutes of a nine minute track. We fade out as Julie begins to explain the DIPADA sales sequence. This sequence helps you to know where you are in your sales conversation -- how close you are to booking an ad:

The tracks which REALLY tell you how to sell ad space are:

CD One
2. How to gain INSTANT TRUST
3. Agreement Staircases
4. Using Qualifying Questions expertly 6. Gaining INTEREST
7. Presenting your offer

CD Two
8. Trial Closing
9. Handling Concerns
10. Eliciting the TRUE concern
11. Creating Desire
12. Basic Closes
13. Lead-in Closes
14. Wrap-up and contact details