One of the ways to get out of Cold Calling ALL the time, is to get your clients to call you.

It just takes some time and effort to do this.

One way to do it is to GIVE them a series of information products which show that YOU know how to sell their goods and services for them

Your information gift can be a weekly fax, or a monthly newsletter, or an audio tape, or CD ROM or a video, or a seminar.

Let's keep it simple for now. Here is a weekly fax and monthly 4-page A4 newsletter which you can copy and send to your clients.

Let's face it. What you want is an easy way to pose as being better at marketing than your prospects ..... without the nuisance of actually being better.

You don't HAVE to send the exact copy. You can cut and paste it exactly, or you can adapt it to suit your own publication or station.

The point is, you will have a TOOL which you can use to stimulate your prospects to get in touch with you. Using this tool will take almost none of your selling time. You can send it out after working hours, or before you start your day's calls.

One warning. Marketing campaigns take TIME. Which is why most sales managers hate them.

They want a sale -- TODAY.

If you begin your campaign with 100 faxes to your top prospects next week .... then don't expect your phone to ring off the hook that day.

In fact, you are likely to send about 7 faxes and 2 newsletters before you start to see 'real' results.

Most ad salespeople just can't wait 7 weeks for a result. Nor can you. Which is why we are making it easy for you to begin your campaign ALONGSIDE your normal daily routine.

The 100 weekly faxes (that's only 20 a day), and 100 monthly mailings should be pretty automated. Just print out what is in the file. Put it on the fax machine. And blast out a quick 20 each morning before you hit the phone.

We are going to position YOU as a marketing EXPERT. Then you can expect your prospects to call you and ask for your marketing advice. PART of your advice will be that they book an ad with you. But you'll also give them much wider advice as well. To do this, you'd better have enough background to APPEAR to know what you're talking about.

Here it is.