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Remember BENJAMIN FRANKLIN'S methods of persuading others to his point of view? They took patience and endurance.

He assumed that people are won over slowly, often indirectly.

"If you don't win the sale today", he would say, "go after it again tomorrow - and the next day. Be clear, in your own mind, about exactly what you're after".

Be persistent. Don't expect to "win" the first time. Your first job is just to start the other person thinking. Make friends with this person.  

But you don't have the time or energy to keep calling a prospective client's voicemail again ....and again .... and again.

LETTERS are more effective. Used properly, they help demonstrate the persistence, patience and endurance which Ben Franklin used 300 years ago, and which is still required today.

But beware.

Because letters by themselves DON'T work in this industry. Selling adverts NEEDS a person-to-person sales conversation.

However, letters are a VITAL backup to you. So check out these sales letters.

You'll find letters to introduce you to a client, letters to get an appointment, and letters to confirm and re-inforce the sales points you make during your calls.

They are meant to strengthen and reinforce your sales calls, not replace them. The heavy lifting on any adsales deal is always done by you: in person.

Use these letters to help.

They are delivered to you as a folder with examples of each letter, and as a cd-rom (in Microsoft Word format) so that you can just cut and paste you own details into the letters .... And you're ready to go!