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Ask any sales expert, you want to have your client's attention focused on one thing -- their future profits and success.

The whole purpose of your sales conversation is to convince them (or reassure them) that when they advertise with you they will see a positive return on their "investment".

Instead of explaining all this, it's quicker, easier, and more fun to show them.

With these spreadsheets, you can get your client involved in making 'what if' calculations.

The spreadsheets are laid out to show them how few goods and services they need to sell to recoup the money they spend with you.

And if you follow the industry norms demanding a 10% - 30% deposit on booking an advert, with the balance due 7 to 30 days AFTER your publication has appeared  ..... then the cash flow spreadsheet shows them that the only money they have to find is the deposit.

Because they will begin making sales to recoup the rest of the cost of the as soon as your publication appears --  BEFORE they have to pay you.

Free advertising!

Again, there is nothing like using a spreadsheet to SHOW your client how this works.

The process gets burned into their brain.

This is one of the most useful tools in your toolbag. Once you get your client looking at the figures, and undlining some, while circling others .... you have got their mind FOCUSED on their expected future profits.

Which is right where you want it to be.