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These reports are tools for you to use.

You offer them to anyone you suspect might be interested in advertising with you.

The purpose of a Special Report is to get as many 'suspects' as possible on a list or sub-list to raise their hands and say: 'Please send me one. I'm interested.'

A report does this by promising to instruct the reader on how to achieve a certain objective, or to avoid a certain problem. A Special Report can be from 5 pages to fifty or sixty pages long in length.

Special Reports offer several excellent benefits...

They are a quick way to establish yourself as the expert on ad-space, marketing, and the most effective ways to sell goods and services.

Nobody wants to buy advertising.

Everybody wants the RESULTS that advertising brings -- increased sales

When selling ad-space, you want your suspect/prospect/expect to believe that you're an expert -- or they won't even consider buying from you. These reports show that you are an expert!

Furthermore, Special Reports give your 'suspects' valuable beneficial information. Sending them is a very giving process. Because you are the person providing this information you are seen to be generous. You will be "paid" back many times over with new clients/customers.

These two reports have been bundled togther for you.

They are:

• Two step marketing
• The Customer Store

Send them to you clients and watch their respect and responsivenes soar!