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Reverse Co-op advertising
The 'standard' co-op advertising is when two or more companies share the same advert, and split the cost. 'Reverse' co-op advertising is different. This time YOU take one advert and run it across several media. You charge the client extra for this, and at first it takes up too much of your time -- but you make sales which you otherwise wouldn't. . . . (to read the remainder of this article, please log in below.)
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