Training advice and encouragement for people who sell advertising space; offering sales techniques and motivation   
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How to SELL More Ad Space

You'll find here the TOOLS, advice and plans you need in order to sell advertising space

 .... more quickly, more easily

     ....without the anxiety and stress which usually goes with the territory.

All this is immediately available for less than the cost of a full page ad in most publications.

Use our expert advice and ideas on selling ad space, learn the words to say ... and when to say them.

Download our ready-to-use spreadsheets, letters, templates, scripts and much more.

Everything you need to boost your ad space sales -- starting today!

'Marketing Packages'
Repeat Sales/S . . . Further Advice
Making Seven Contacts
Making Seven Contacts?x . . . Further Advice
The Best and 'Easiest' Referral Gathering Technique
As we all know, the ideal referral is one that has been pre-sold before you call. They are hot and to buy from you because your 'referrer' has already done your selling job for you. Yes, those . . . Further Advice
Two Step Marketing
How to Get MORE Business from your Advertising WITHOUT Spending any more Money . . . Further Advice
The Customer Store
The Customer Store PROBLEM . . . Further Advice
Telling Stories
We talk a lot about using STORIES to sell ad space. But how do you create your own stories? Let's start with the structure. It's close to the DIPADA structure .... except that this formula is almost 2,500 years old! . . . Further Advice

Hold a Seminar
Generating new sales leads is an activity that never stops.
Once a month, or so, you can generate a BATCH of leads with a seminar. Here's how: . . .
Further Advice
Sowing Seeds for your Future
You are reaping today the results of what you have sown in the past. If, for any reason, you are not happy with what you are REAPING, it is up to you to begin immediately to change what you are SOWING.
Especially in ad sales. . . .
Further Advice
When a List of Prospects Stops Working
What do I do when my list of contacts doesn't produce the sales I need? You need to refill your list with new names. Here's how . . . Further Advice
Positive People
Recent research has shown that the wealth of most people is close to the AVERAGE of the wealth of the FIVE people they spend most time with. . . . Further Advice
Closing too fast
One of the problems which many ad sales people suffer from is that they try to sell ad space TOO SOON. What do we mean by that? We mean that buying ad space (or anything) is a JOURNEY. . . . Further Advice
Adding Value
The most powerful word in marketing, the most powerful word in selling is still the word "free." And -- whenever you offer free things with your ad space -- you're increasing the value of that ad space in your client's mind. . . . Further Advice
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