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How to SELL More Ad Space
You'll find here the TOOLS, advice and plans you need in order to sell advertising space
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....without the anxiety and stress which usually goes with the territory.
All this is immediately available for less than the cost of a full page ad in most publications.
Use our expert advice and ideas on selling ad space, learn the words to say ... and when to say them. Download our ready-to-use spreadsheets, letters, templates, scripts and much more. Enter the active discussion forum where our experts answer your questions. |
Everything you need to boost your ad space sales -- starting today!
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 Download: 'Finding new Business'
Finding new prospective customers (prospects) is the basis for your sales success.
This complete manual shows you the BEST way to find new clients whatever your situation . . . Further Advice
 Download: Templates -- Spreadsheets that SELL
You need to be able to show a client that their 'Return on Investment' will be HUGE when they advertise with you.
The quickest way, with the most IMPACT is to show them a spreadsheet with their costs, and their potential PROFITS if they organise an advert which will produce RESULTS. . . . Further Advice
 Download: Ad Space Sales Training manual
A comprehensive sales manual is crucial to your success.
For example, what are THE FIRST WORDS YOU SAY when you make that first call? And what are the first words you say when you make the second call?
The wrong words can kill your sale dead. . . . Further Advice
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Contracts not Pages
Having got ONE ad out of a client, you leverage the time and effort you spent getting them ‘onboard’ by selling them again and again.
How?
By offering them DIFFERENT ad opportunities: . . . Further Advice
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The 'Easiest' Referral
Another Kind of Referral As we all know, the ideal referral is one that has been pre-sold before you call. They are hot and ready to book an ad because your ‘referrer’ has already done your jo . . . Further Advice
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A Rocky Road
Sometimes you can demonstrate things in a story, which you can’t explain in other ways. P class=Ms . . . Further Advice
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A Special Word for making ad sales
When times get hard, and sales begin to slow, you need to pull some ideas out of your adsales toolbag which amateur and untrained sales people don't know about. Let's look at the word BECAUSE. . . . Further Advice
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Telling Stories
We talk a lot about using STORIES to sell ad space. But how do you create your own stories? Let’s start with the structure. It’s close to the DIPADA structure .... except that this formula is almost 2,500 years old! . . . Further Advice
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Hold a Seminar
Generating new sales leads is an activity that never stops.
Once a month, or so, you can generate a BATCH of leads with a seminar. Here’s how: . . . Further Advice
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| "I'm starting to sound like a broken record, but thanks again for your prompt response.
Needless to say that I'm impressed by the personal attention you're willing to give to my needs... even going to the extent of creating a solution "customized" just for me.
You do act what you preach"
Michael Fouabi
_____________________ "I am devouring your info and love it all.
Your programme with the sales-info (marketing) faxes is what I've always desired to do!"
Tia Dobi
California
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"Thanks for your advice. I appreciate your personalized thoughts."
Abby LeBoyer
Dossier Magazine
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""Hope you are doing fine out there. Mighty grateful for the stuff now that I have trained personnel. Please send me more"
Emanuel Jembe
Nairobi |
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Lead Generation Tools
