Training advice and encouragement for people who sell advertising space; offering sales techniques and motivation   
Home | Contact Us | Tour | Search | Subscribers Only
 Lead Generation
 Lead Generation Tools
 LG Manuals
 LG Special Reports
 LG Articles
 Fax marketing
 Sales Conversion
 SC Tools
 SC Manuals
 SC Special Reports
 SC Articles
 'A Rocky Road' (Story)
 Repeat Sales
 RS Tools
 RS Manuals
 RS Special Reports
 RS Articles
 INTERACTIVE
 Discussion Forum
 The Adsales Game
 Ad sales Blog
 Video Directory
 ATTITUDE
 A Tools
 A Manuals
 A Special Reports
 A Articles
 Manifesto
 Our Mission
 Moving On
 Theory
 Getting Started
 Routes to Success
 T Manuals
 T Special Reports
 T Articles
 Newsletter Archives
 Newsletters 2006
 Newsletters 2004
 Newsletters 2003
 Newsletters 2002
 Newsletters 2001
 RESOURCES
 Download Library
 Complete Article Index
 ABOUT US
 About this Site
 Contact Us
 Privacy Policy
 Site Map
 Terms of Use
 Tour
 Products

How to sell ad space. Sales training and advertising sales techniques

How to find new customers for ad sales

How to use letters to sell advertising space

How to use spreadsheets to sell ad space

How to SELL More Ad Space

You'll find here the TOOLS, advice and plans you need in order to sell advertising space

How to Sell Ad Space in magazines, directories and other vehicles
 .... more quickly, more easily

     ....without the anxiety and stress which usually goes with the territory.

All this is immediately available for less than the cost of a full page ad in most publications.

Use our expert advice and ideas on selling ad space, learn the words to say ... and when to say them.

Download our ready-to-use spreadsheets, letters, templates, scripts and much more. Enter the active discussion forum where our experts answer your questions.

Everything you need to boost your ad space sales -- starting today!

Download: 'Finding new Business'Download: 'Finding new Business'
Finding new prospective customers (prospects) is the basis for your sales success.
This complete manual shows you the BEST way to find new clients whatever your situation . . .
Further Advice

Download: Templates -- Spreadsheets that SELLDownload: Templates -- Spreadsheets that SELL
You need to be able to show a client that their 'Return on Investment' will be HUGE when they advertise with you.
The quickest way, with the most IMPACT is to show them a spreadsheet with their costs, and their potential PROFITS if they organise an advert which will produce RESULTS. . . .
Further Advice

Download: Ad Space Sales Training manualDownload: Ad Space Sales Training manual
A comprehensive sales manual is crucial to your success.
For example, what are THE FIRST WORDS YOU SAY when you make that first call? And what are the first words you say when you make the second call?
The wrong words can kill your sale dead. . . .
Further Advice



Recent Articles

Step 2 of the 3 step trial closing sequence
Use this special phrase when your prospect says "No!". This video shows you how to ask them a question which can lead them to change their mind. . . . Further Advice
Step 1 of the 3 step trial closing sequence
Trial Closing What do you say when you've given your presentation? In the DIPADA sales sequ . . . Further Advice
Taking Control of your Attitude
Your ATTITUDE -- which is deeply affected by your mood -- is VITAL to your sales success. No one wants to do business with a miserable loser. That person is likely to . . . Further Advice
'Selling more complex packages'
This short e-book looks at more complex sales, and the way in which buyers buy. . . . Further Advice
'Marketing Packages'
Repeat Sales . . . Further Advice
Contracts not Pages
Having got ONE ad out of a client, you leverage the time and effort you spent getting them ‘onboard’ by selling them again and again.
How?
By offering them DIFFERENT ad opportunities: . . .
Further Advice
Making Seven Contacts
Making Seven Contacts?x . . . Further Advice
Two Step Marketing
How to Get MORE Business from your Advertising WITHOUT Spending any more Money . . . Further Advice

The 'Easiest' Referral
Another Kind of Referral As we all know, the ideal referral is one that has been pre-sold before you call. They are hot and ready to book an ad because your ‘referrer’ has already done your jo . . . Further Advice
A Rocky Road
Sometimes you can demonstrate things in a story, which you can’t explain in other ways. P class=Ms . . . Further Advice
HOW TO MAKE AN EFFECTIVE AD SALES CALL
Here are the steps to making an ad sales call that will Win you more advertising space sales contracts . . . Further Advice
How to Create a Persuasive Sales Story
This is How to Create a Selling Story . . . Further Advice
A Special Word for making ad sales
When times get hard, and sales begin to slow, you need to pull some ideas out of your adsales toolbag which amateur and untrained sales people don't know about. Let's look at the word BECAUSE. . . . Further Advice
Increasing your ad sales
QUESTION: HOW DO I INCREASE MY SALES IN THIS ENVIRONMENT?
ANSWER: Offer BONUSES, offer DEALS, use the word BECAUSE. . . .
Further Advice
Telling Stories
We talk a lot about using STORIES to sell ad space. But how do you create your own stories? Let’s start with the structure. It’s close to the DIPADA structure .... except that this formula is almost 2,500 years old! . . . Further Advice
Hold a Seminar
Generating new sales leads is an activity that never stops.
Once a month, or so, you can generate a BATCH of leads with a seminar. Here’s how: . . .
Further Advice
More HeadlinesMore Headlines   

Take the TOUR
 Testimonials

"I'm starting to sound like a broken record, but thanks again for your prompt response.
Needless to say that I'm impressed by the personal attention you're willing to give to my needs... even going to the extent of creating a solution "customized" just for me.
You do act what you preach"

Michael Fouabi

_____________________

"I am devouring your info and love it all.
Your programme with the sales-info (marketing) faxes is what I've always desired to do!"

Tia Dobi
California

_____________________

"Thanks for your advice. I appreciate your personalized thoughts."

Abby LeBoyer
Dossier Magazine

_____________________

""Hope you are doing fine out there. Mighty grateful for the stuff now that I have trained personnel. Please send me more"

Emanuel Jembe
Nairobi

 Discussion Forum
· cold caling
· Last post 2007???
· Sales presentations
· hello?
· Resources for contacts
· downloadable pdf
· business plan
· About the Sales Flow
· Info pack uploaded
· Fax Marketing campaign book
· Sales training
· Response rate
· A common objection???
· Spec Ad Selling
· Is anyone having to resell each client every month