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How to SELL More Ad Space
You'll find here the TOOLS, advice and plans you need in
order to sell advertising space
.... more quickly, more easily
.... without the anxiety and stress which usually goes with the territory.
All this is immediately available for less than the cost of a full page ad in most
publications. Use our expert advice and ideas on selling ad space, learn the words to say ... and when to say them.
Download our
ready-to-use spreadsheets, letters, templates, scripts and much more.
Everything you need to boost your ad space sales -- starting today!
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But don't take our word for it. TEST our claims! Sign
up for your FREE 8 part e-course and decide if you like the advice we offer and the way we do things.
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Selling ad space 101
If you were selling to a computer, it would be EASY. You'd just type in the data. But you're selling to PEOPLE. And people play games. Because people are a bundle of emotions, thoughts and liquids -- held together by a skeleton and skin. . . . Further Advice
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How to use 'Yes Sets'
You may have heard about making sales by using a 'Yes Set'. Unfortunately, most ad sales people use them badly. Done right, it works. Done wrong, it works AGAINST you. Here's how to use them properly .... . . . Further Advice
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How much is a Customer WORTH?
Use this question to sell a LOT of ad space: "Imagine you could go down to the Customer Store and PURCHASE all the customers that you'd like -- right off the shelf. Who would they be? How much would you be willing to pay for them?" . . . Further Advice
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The PURPOSE of a Business
Here is a story to take your client's mind to a 'future place' where you want them to go. It begins with a question. What is the PURPOSE of a business? But here's an answer which can help you to sell more space: 'The PURPOSE of a business is to BUY a PROFIT' . . . Further Advice
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How to Control your Client's State of Mind
As an ad space sales expert you want to be able to DIRECT your client's 'State of Mind' to experience some positive states and some negative states, before arriving at a 'buying' state. You do this with questions and stories. Here's how: . . . Further Advice
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Offer BONUSES to PROSPER in this market
When times get hard, and sales begin to slow, you need to pull some new ideas out of your adsales toolbag to generate some enthusiasm among your clients. The first idea you'll find in most competent direct mail offers is the BONUS or SERIES OF BONUSES. Here's how to steal this idea for your sales. . . . Further Advice
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Telling Stories
We talk a lot about using STORIES to sell ad space. But how do you create your own stories? Let's start with the structure. It's close to the DIPADA structure .... except that this formula is almost 2,500 years old! . . . Further Advice
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Hold a Seminar
Generating new sales leads is an activity that never stops.
Once a month, or so, you can generate a BATCH of leads with a seminar. Here's how: . . . Further Advice
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